Today, organizations need change competence more than ever to manage transformation safely and effectively. The reality is stark: only a small fraction of change initiatives achieve their intended goals. According to Bain & Company, 88% of companies fail to meet their original transformation objectives.
Identify and deliberately foster change competence
The reason is simple: changes are often managed without knowing how ready or capable teams actually are to embrace them. Leaders make decisions based on assumptions rather than data—quickly entering a blind spot. The results: confusion, rising resistance, declining productivity, and falling motivation.
This is precisely where MONDAY.ROCKS’ new feature comes in. The Change Profile makes change measurable for the first time—allowing it to be planned, guided, and managed with confidence. CEOs and HR leaders gain a clear, data-driven view of how their teams respond to change, where they currently stand, and which concrete steps will help make the transformation successful.
Because successful change only happens when employees actively participate. The Change Profile provides the foundation for this: it shows where teams currently are, how willing they are to actively engage in change, and where targeted support is needed—ensuring that change is co-created rather than imposed from the top.
How can change be managed safely?
Change always brings uncertainty: processes are adjusted, roles are redefined, and habits are challenged. During this phase, it is easy to feel a loss of control—which is often what leads to failure.
But what if you knew exactly where your teams are in the change process, how high their willingness to change is, and whether their capability to implement change is sufficient?
This clarity is key to identifying resistance early, taking targeted action, and minimizing the inevitable drop in productivity. The Change Profile provides exactly this guidance—giving leaders the foundation to manage change effectively and safely, rather than relying solely on gut instinct.
How does the Change Profile work?
The Change Profile is calculated based on team data collected by MONDAY.ROCKS’ AI assistant, providing an assessment of the team’s change competence. At its core there are 16 effective factors that systematically measure the success of team collaboration and change initiatives. Each factor can vary in strength, offering detailed insights into a team’s capabilities in specific areas.
The feature measures two central dimensions of change competence:
1. Willingness to Change – the “Want”
Willingness to change reflects a team’s attitude and motivation to actively embrace change. It is expressed in areas such as:
- Openness to new ideas: How receptive is the team to change?
- Trust and feedback culture: How constructively does the team handle uncertainty?
- Shared purpose: Does the team understand the overarching goal of the change?
The higher the willingness to change, the easier it is for teams to see change as an opportunity rather than a threat.
2. Ability to Change – the “Can”
The ability to change shows whether a team has the structures, processes, and skills to implement change successfully. This includes:
- Action transfer: Can new insights be applied in practice?
- Focus: Can the team stay on course during uncertain phases?
- Interface management: Are ideas shared and silos avoided?
High ability to change means the team can implement change efficiently and return to high performance faster.
Based on this data, MONDAY.ROCKS’ AI assistant identifies areas for development and automatically provides precise, data-driven recommendations to strengthen both willingness and ability to change.
Shaping cultural transformation and making change tangible
How can teams recover faster from productivity dips?
Every change follows a typical curve—from disorientation through uncertainty to reorientation and integration. The “valley” after change is inevitable, but its depth and duration can be influenced.
With the Change Profile, you know exactly which of the four phases your teams are in and receive concrete recommendations for targeted support:
- Boost productivity at the lowest point: When motivation and energy are low, the Change Profile shows which team factors need strengthening to regain operational capability quickly.
- Provide guidance during new beginnings: When new initiatives emerge, the tool helps maintain focus and make progress visible.
This creates a clear roadmap, enabling leaders and HR to guide teams out of productivity valleys faster, actively engage employees, and accelerate change noticeably.
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More InformationWillingness + Ability = Successful Change
The combination of willingness (“Want”) and ability (“Can”) determines change competence and largely dictates how deep the performance valley is—and how quickly a team reorients itself.
With the Change Profile, you can target support where it is needed most—significantly increasing the effectiveness, speed, and security of change initiatives.
The Change Profile: Your key to greater change competence, security, and impact
With the Change Profile, you can see immediately:
- Where your teams currently stand in the change process
- Which factors hinder or promote change
- Which targeted actions will bring teams to effective performance faster
This creates certainty in change, boosts leadership effectiveness, enhances team change competence, and saves valuable time—because change is guided in a data-driven, proactive, and continuous way.
Employees are not just informed—they are actively involved. They understand the purpose of change, experience progress, and become co-creators of success.
The new feature is now available in the MONDAY.ROCKS app—for greater clarity, confidence, and success in every change initiative.
MONDAY.ROCKS – making change effective.
Take the guesswork out of change with our AI Assistant
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